some virgin bits of business advice

Sir Richard Charles Nicolas Branson is an English business magnate, investor and philanthropist. He founded the Virgin Group, which controls more than 400 companies. He is an author and already well quoted, but here are just a few to remind us what business is all about…



‘Remember it’s OK to be yourself.’

‘Spend more time smiling than frowning and more time praising than criticising.’

‘Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.’

‘If you don’t have time for the small things, you won’t have time for the big things.’

‘Respect is how to treat everyone, not just those you want to impress.’

‘The way you treat your employees is the way they will treat your customers.’

‘Happiness is the secret ingredient for successful business. If you have a happy company it will be invincible.’

‘Publicity is absolutely crucial. A good PR story is infinitely more effective than a front page ad.’

‘The brave may not live forever, but the cautious may not live at all.’

‘Some entrepreneurs think How can I make a lot of money? But the better way is to think How can I make people’s lives a lot better? If you get it right, the money will come’

‘When you are positive, it rubs off on people and you help to create a more positive atmosphere.’

‘Some 80% of your life is spent working. You want to have fun at home; why shouldn’t you have fun at work?’

‘Education doesn’t just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.’

‘Listen more than you talk. Nobody learned anything by hearing themselves speak.’

‘Most neccessary evils are far more evil than necessary.’

‘At the end, entrepeneurship is not about wearing expensive suits and earning a lot of money. It is all about being true to yourself, to your values in life. Your dreams’

‘You’ve got to take risks if you’re going to succeed. I would much rather ask forgiveness than permission.’

‘The art of delegation is one of the key skills any entrepreneur must master.’


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